Our new Eden for product development
It had to be the right place. The right environment. The right moment.
The development of a product is, in essence, about introspection. But it requires lots of interaction with the world, too. Needs of inspiration and good vibes, and it all has to happen when you have access to your work materials: you need to be in your tailored atelier.
Our workshop is born in the guts of an ancient watermill. Centuries ago, the emplacement served as a convent and, later, belonged to the Lords of La Sarra. This emblematic place called Le Moulin Bornu, was also known at that time as The Middle of the World, and links both Rhone and Rhine and, further, Mediterranean Sea with Nordic Sea.
Today, it has been re-adapted for the local industry, and there we gather a variety of enterprises, from service companies, to construction, blacksmiths, restaurants, artists... The watermill has turned a hydroelectric power station providing electricity to local areas.
Everyday, we pass right close to the river basin to enter to the workshop. Isn't it magic? So it is to count with a part of the old watermill mechanism right inside our workspace :) Old-tech and new-tech gathered in the same place!
What we do there
Such an adequate environment brings a flow of things to do:
EeD's design stage is about carbon neutral,
produces very limited waste, and
optimises available material resources
Soon, we will share some images of how we refurbished the place and how it looks like with you :)
Find the place here!
This is the first piece of a kind interview that Kelly Logan, managing director at Logan & Partners, made me at the Musée cantonal des Beaux-Arts in Lausanne.
Kelly is much interested in getting deeper knowledge about Circular Economy. So, he contacted Eco-efficient Design to know more about it from an ecodesigner's perspective.
We talked for quite long, but in this short fragment I introduce the concept of ecoefficiency and how this objective is so important for a company...and how it happened to name our product design agency.
- Santiago -
A half-full glass
A pen is a mighty tool
Isn't it amazing how fast and free a child's mind can move?
How simple they find connections in a disperse Venn diagram?
How constrained we are by logic?
Keep it simple and enjoy it!
Prototyping prior to launching
Gratitude to the 4 design consultants in Switzerland, Spain, Germany and Portugal involved in the prototyping of the design.
Despite distance, Covid-19, and restrictions, we made it!
Helping older people: an additional motivation
This will be a product created by end-users for the benefit of themselves. We are just putting engineering to work, translating needs into well-being, physical limitations into freedom. Design Thinking in its purest state to create an innovative fall-preventive zimmer frame.
Needless to say that, the product will strictly follow all ecodesign rules to provide a top-quality solution without harming the environment. Well...we have just said it :)
The art of wasting materials
In our complicated system, even the little pleasure of munching a chocolate at work can also harm the Planet. A wrong decision with the waste plastic wrap can yield unexpected results in the environment: from feeding a turtle in the ocean to being part of the landscape for centuries. Extrapolating this to the tens of products we use daily and multiplying it by some thousands of million consumers in the world, we will agree the impact per day of badly-managed waste packaging can’t be neglected.
Wrapping, packaging and boxes make sense in a production chain. They exist to prevent products from degradation, wear, damages or breaking before their consumption or use. But, haven’t we gone too far? I’m sure you will have bought products in boxes containing boxes with more boxes and bubble plastic in them (typical of e-commerce). Or maybe fitted into shaped plastic containers, wrapped in plastic, placed in a box also wrapped in plastic (industrial biscuits, for instance). Yes. There’s room in the industrial world for ridiculousness.
Is it really necessary to wrap and pack all products? Or rather, to wrap and pack products already wrapped and packed!? Which are the consequences of this inefficient use of materials for our lives and the environment?
De los creadores del día de San Valentín y del día la marmota
Según los historiadores, el Kung-Fu surgió en China allá por el S.VI, pero no fue perfeccionado hasta mediados del S.XX cuando aparecieron las primeras campañas de rebajas en los centros comerciales. Aquello que en principio surgió como una solución para dar salida al stock acumulado durante el año o para obtener beneficios por venta masiva, ha marcado para muchos un estilo de vida. Incluso hay gente en las ciudades que ya no divide el año en estaciones, sino en periodos de rebajas, como se hace en las viñas con la vendimia o en la mar con la temporada del jurel. En este marco se sitúa el Black Friday, la fiesta anual del consumismo por excelencia.
Este fenómeno (como lo conocemos hoy) surgió en EEUU hace décadas como comienzo de la campaña comercial navideña tras la noche de Acción de Gracias.
How was life like before e-commerce? Thanks to it, goods and services are available worldwide with a single click. Also, it's a means to expand the market for many companies in a globalised world.
However, shipping items from one corner of the planet to another requires assuring these arrive in perfect conditions. For this, proper packaging is a must. But, does it mean these goods must be covered with layers and layers of protecting material? Here we share this real life example.
The image on the left shows one of the two cups bought by e-commerce. Each of these where packaged in a small cardboard box, enough to protect it during transportation (maybe also wrapped with some old crumpled newspapers to be on the safe side?).
Surprisingly, these boxes where likewise put into a much bigger cardboard box, with LDPE bubble plastic to fill the vast remaining empty space inside. So, in the picture on the right, you have the total amount of cardboard and plastic used to protect the two cups... isn't it crazy?
Okay: both cardboard and LDPE are recyclable materials. Yet, some important questions remain open:
The fact is that, to ship around 960cm3 of fragile items, they used a 18.816cm3 volume. In other words: the packaging is about 20 times larger than the volume of the items! If we also analyse the weight added by useless protection materials, the situation becomes even more outrageous.
Efficient use of transported volume is crucial for a sustainable transport system. Be that by ship, by plane, by train, by road, there is energy and fuel involved. A bad management of wrapping and packaging materials, leads to the release of emissions just to transport air in containers. In this case, 95% of the volume is air.
It's worth to say that this is not an exclusive feature of e-commerce. We can daily find overpackaged items anywhere (meat, fish, veggies, biscuits, cleaning products, clothing, tools and DIY materials... even wrappings and containers!)
Eco-tips to not contribute to this craziness:
Can you come up with something else? Would you like to share your experience with us? Feel free to comment!
This project is aimed at optimising waste collection and disposal, with an eye put into Switzerland. The objective is to reduce collateral environmental burdens related to our domestic waste.
What is it? How does it work? How can I get one? More info in the following weeks! :)