5 years of EeD: Naveen Ramanathan

By the end of 2018, Daniel and me had created the one-million-dollar-ideas list (yes: it is) which contains a set of tens of product conceptions we know can effectively disrupt the Market. So, a lot of IP generated... but still we had a hard work ahead to develop and commercialise it all. We were such freaks of design that we had put aside the transition from drawings to money :$ Naveen just came to our SOS call.

Naveen: the ever-ready-to-work guy

A working session with Naveen is always special. Discussing a commercial plan can take to a dissertation about the sense of life, or vice-versa. I remember chatting about his neighbour's hydroponic farm and, I don't know how, ending up devising a new business opportunity for coastal Europe.

It's much fun. You never know what to expect. The only certainties are:

• he is always available for helping or working, no matter the hour;
• he will yield a broad amount of feasible solutions to any problem you may have.

​He is sort of our EeD's Swiss knife kit. ​

Working at full throttle 

Naveen is positiveness in person; the kind of fellow any team would need. He is in charge of EeD's commercial duties since 2018 but his tasks actually are going way beyond that. His a naval architect with overwhelming social skills, and a concern for the environment as deep as his knowledge of commercials and business strategies. He's a sea dog always searching for the Blue Ocean. He has continued Vanessa's incredible work and let EeD expand and make real the transition between IP and money.

​Personally, I always have the feeling that I'm a step behind. His brain works much faster than mine. This forces me everyday to learn something new to catch up.
​

Thank you, pal, for your trustworthiness and resourcefulness.
​ You rub off your enthusiasm on us.

- Santiago