What means sustainability for a company?

Only when we solve problems contextually we avoid future trouble. Corporate identity, technological lock-in, competitive advantage, trends in legislation and society… there are plenty of key topics to consider not to compromise future. Further, each situation is unique, and so it should be its solving. Then, universal solutions…they can help, but won’t solve – at least in the long run.
 
A sustainable interaction with the environment is not just about optimizing resources and minimising the ecologic footprint. It also necessarily implies social and cultural issues, and should encourage equality and fair development. Unfortunately, this side is often neglected or considered in isolation as social initiatives when, for a company, this is perhaps the most important aspect. A company behaving sustainably gets in return:

• reduced operational costs and damages,
• no penalties but potential grants,
• improved corporate image.

Sustainability, then, requires tackling both present and future and find durable tailor-made alternatives. It’s about plants, animals, humans, stones, rivers, the Sun… and whatever thing - tangible or intangible - that is contained and interacts in this Universe. Every action - or lack of action - counts.